Building businesses rooted in faith and purpose
Overview
BwongoFx is a trading platform and application with leverage for online trading.
In 2019, there were 254 exchanges in the market, but only ten of them, such as Binance and Coinbase, which hold significant market shares, are used by 75% of all traders. However, these leading players cannot fulfill all traders’ needs. BwongoFx platform has an advantage in considering the needs of novice traders. The task was to design a Brand Identity.
The Challenge
To devise one harmonious design for a global market, we partnered with their team for a rebrand—encompassing identity, strategic vision, brand, and packaging design—that was the perfect balance of three essential ingredients: Kahlúa’s iconic Mexican heritage, coffee flavor, and the brand’s playful personality.
The Solution
Starting with its signature arch label as the canvas, the bold and confident new logotype of Kahlúa’s striking red wordmark has been evolved to feel more playful, and “The Original” lockup ensures shelf standout in a traditionally dark category. Improved hierarchy and layout of messaging proudly highlight the brand’s expertise and premium status. Honoring Kahlúa’s legacy and drawing inspiration from its origins, colors influenced by modern Mexico and lively geometric patterns enrich Kahlúa’s brand transformation.
